Billy Goat Digital Management Portal

Practicality Wins

Introduction

Billy Goat Digital is a Denver based agency that provides a platform on which local businesses can manage their own advertisements.

I was hired to redesign a simple portal that was intuitive for business owners on the go.

Discovery

In order to determine the requirements of the platform, I sat down with the developer to dig into what the requirements for this project were. I found that BGD markets primarily to businesses where the manager is out of the office, meaning the platform had to be simple, fast, and flexible for use on mobile devices.

A Sketch of Mine Saves Time

As advanced as computer assisted design has come, I prefer to get things down on paper as pen and paper provides a more responsive and quick method of getting ideas down.

We decided to focus on ad scheduling and creation, with the ability to view subscription and venue information; and because the developer had some UI knowledge of his own, I focused on creating a usable layout on paper, which he would use as a foundation for Bootstrap elements.

Final Products

As is usually the case, final production doesn't look exactly as intended, but I believe a revision should be implemented.

I think the simplicity of the design came through, but the toggling of the days of the week selectors is unclear whether it is selected or unselected, which could be cleared up with more obvious UI elements, like greying out the unselected items, rather than just being "hollow".