Practicality Wins
Billy Goat Digital is a Denver based agency that provides a platform
on which local businesses can manage their own advertisements.
I was hired to redesign a simple portal that was intuitive for business owners on the go.
In order to determine the requirements of the platform, I sat down with the developer to dig into what the requirements for this project were. I found that BGD markets primarily to businesses where the manager is out of the office, meaning the platform had to be simple, fast, and flexible for use on mobile devices.
As advanced as computer assisted design has come, I prefer to get things down on paper as pen and paper provides a more responsive and quick method of getting ideas down.
We decided to focus on ad scheduling and creation, with the ability to view subscription and venue information; and because the developer had some UI knowledge of his own, I focused on creating a usable layout on paper, which he would use as a foundation for Bootstrap elements.
As is usually the case, final production doesn't look exactly as
intended, but I believe a revision should be implemented.
I think the simplicity of the design came through, but the toggling of
the days of the week selectors is unclear whether it is selected or
unselected, which could be cleared up with more obvious UI elements, like
greying out the unselected items, rather than just being "hollow".